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Paying it Forward for Your Client
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As a copywriter I promote my client’s work and website. Why? Because if they do well, I do well. They continue to have a budget that supports hiring me. When I read my work, or even another writer’s work on the site that I think the public should read, I Tweet it out or post it to Facebook. And I don’t charge for this service. My take is continued work and in this economy, we need to help one another out as much as possible.
In my mind taking a moment to Tweet or Facebook a link to my client justifies my time on social media. My soul rests a little easier when I can say “I’m promoting someone else, so I can check in on my friends and what they’re up to…” For me, it’s a win-win, and my clients think it’s cool that they’re not paying for the service. Of course, if they want a more defined PR program, I have a fee schedule for that, but for the most part hiring me again and again, works for me.
